Phoenix Blu Merch is the chaotic, joyful brainchild of two sisters who turned a global shutdown into a full-blown love affair with Asian dramas. Back in 2020, when the world pressed pause, Marnie stumbled head-first into C-dramas, slid straight into K-dramas and J-dramas, and then discovered Thai BLs… and that was it. BL Babe was officially born.

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And yes, she absolutely dragged Megan along for the ride (with zero regrets and only a tiny bit of dramatic snickering).

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Between KinnPorsche, Cutie Pie, Tharntype, and every other show that’s ruined our sleep schedules, one thing became clear: it’s not real television unless there are subtitles.  Never suggest dubbing to a BL Babe or Asian drama addict, we will think your head spins.

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Out of that fandom-fueled obsession came Phoenix Blu Merch... a way to bring cost-effective, high-quality fan apparel and accessories to people who love these worlds as much as we do. Domestic fulfillment, affordable options, and designs made by fans for fans. That’s the heart of it.

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Our goal? To share our love and make one BL Babe and Asian Drama Addict at a time.

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Because fandom isn’t just a hobby. It’s a lifestyle.