Phoenix Blu Merch is a fan-driven lifestyle brand created by two sisters inspired by Asian dramas, BL culture, and mindful living. Our designs are created by fans, for fans, with a focus on quality, intention, and wearable expression.

All Phoenix Blu Merch items are print on demand, meaning each product is created only after an order is placed. This approach helps reduce waste, avoid overproduction, and support more responsible manufacturing practices. We are currently partnered with Printful.

Production typically takes 2–5 business days before your order ships. Production times may be longer during peak seasons or periods of high order volume.

Orders are fulfilled through Printful’s network of production partners and shipped from the facility best suited to your location and product availability.

Sizing varies by product. Each item includes a size chart on the product page. Because items are made to order, we strongly recommend reviewing measurements carefully before placing your order.

BL Babe is our love letter to the BL and Asian drama fandoms — the stories, the tropes, the emotional investment, and the shared experience that only fans truly understand. TM pending.

Lifestyle Buddhist is inspired by Buddhist lifestyle principles such as mindfulness, balance, compassion, and intention. We are not religious Buddhists, but we respectfully approach these teachings as a lifestyle philosophy for navigating chaos with awareness and calm. TM pending.

No. Our designs are fandom-coded, trope-aware, and emotion-driven. We focus on creating pieces that resonate deeply rather than chasing short-term trends.

Using a print-on-demand model helps reduce excess inventory and unnecessary waste. While no production method is perfect, this approach allows us to operate more sustainably than traditional mass manufacturing.

We’re always happy to hear from you. Use the contact form (https://www.phoenixblumerch.com/contact)on our website or email us directly for the fastest response. We aim to reply within 48 business hours.